Worked hand-in-hand with Nike’s creative team to develop a one-of-a-kind sneaker experience for SNKRS, Nike’s app for their most dedicated fans. We created their first-ever physical pop-up store for SNKRS– and of course, it was fully integrated with their app experience. Concepts and designs included retail signage, interior design, a custom Nike-themed mural by world-renowned graffiti artist at Atlanta icon Greg Mike, mobile passes, in-app teaser gifs to market the pop-up and unexpected sneaker drops, and even created a custom vending machine with exclusive SNKRS x ATL swag and custom UI for an interactive experience with the SNKRS app.

RESULTS: The SNKRS Atlanta pop-up store was a major success, selling $6M in product in 2 months and drawing long lines with 50K+ visitors.