The challenge: launching both a brand identity redesign and a new responsive platform simultaneously on the company’s most lucrative brand, Holiday Inn. As this brand was responsible for the largest portion of revenue for the company, sales could not suffer. Handled art direction and creative quality control of all deliverables for brand redesign for the company’s new responsive platform. Managed cross-departmental transfer of all creative for 2,000+ content pages across 14 languages and 4 regional markets globally between the internal UX creative team, external agencies, and development teams.

RESULTS: The company’s most successful launch to date, seeing a 9% increase in homepage traffic and 60% increase in details page traffic. Maintained sales despite both a redesign and new platform (companies usually see a slight dip in sales at initial launch), The redesign was covered extensively in AdWeek, AdAge, Fast Company, Business Traveler, etc.