National brand partnership campaign between Coca-Cola and IHG called “Reel Summer” that featured 5 grand prizes of all-expense-paid Hollywood experience valued at $10,000 each, as well as chances to win instant prizes like free Coca-Cola products, free hotel stays, free movie tickets, and more. Collaborated with brand and strategy teams for both Coca-Cola and IHG to help shape campaign goals and messaging, and directly managed creative direction, brand compliance, and deliverables with both Coca-Cola and IHG creative teams on all campaign collateral nationwide.

RESULTS: Over 2 million individual submissions, 20% over the average of past partnership campaigns between the two brands.