Holiday Inn Express is famous for their continental breakfast, so they decided to play with their food and create an experiential campaign that allowed customers to print their selfies on pancakes with syrup. Featuring comedian Rob Riggle, our brand team and a local agency created a food truck campaign that travel 18 states, 13 campuses, and 8,000 miles to deliver smiles (and pancakes!) to unsuspecting customers during tailgating season. Managed production and UX/UI development that was crucial in getting selfies from their cell phones to their pancakes for a positive brand experience.

RESULTS: Over 7 Million social media impressions, 7,000 selfie pancakes created, 22,000 total samples given, and roughly 3,000 participants in virtual reality experiences.