While working at IHG, our team set out to defy the idea that travel is a disruption to your routine and launched a new hotel brand: EVEN Hotels. This new hotel brand creates an environment that helps you embrace wellness by giving you choices designed to help you stay active, well, and productive. The new concept required creative direction across both internal teams and external agencies across a new branding package, photography, video storytelling to introduce it, website, brand guidelines, and usage guide for marketing and agencies to understand the governance for the site.

RESULTS: After the branding package was complete, IHG attracted franchisees and stood up 19 EVEN Hotels across the country, generating over $84M in annual revenue in their first year.