Creative direction of photoshoot to showcase a large-scale 120,000 SF design district in Washington, DC. Photos had to showcase the brand look and feel, the scale of the project, foot traffic of the property, renovations and branding enhancements, and the luxury design tenants present on the property.

RESULTS: The resulting photos attracted new investors and tenants that the owners had previously been unable to capture, landing $12M in new investments and leasing deals.